Parallax: the apparent displacement or the difference in apparent direction of an object as seen from two different points not on a straight line with the object. Paradox: one (such as a person, situation, or action) having seemingly contradictory qualities. Merriam Webster Dictionary The Franchise Parallax Paradox One of the most interesting things about franchising is an odd phenomenon I'll call the "franchise parallax paradox." The same franchise is often simultaneously seen as a great business opportunity to some observers, while others have the exact opposite opinion....
