Economics of Franchise Resales

04-12-2023 by Jimmy St. Louis
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If you are considering going into franchising, purchasing a franchise that is already operational will provide you with a great foundation for success. 


Franchise resales refer to the transfer of an existing franchise from one owner to another. Franchise resales are an important aspect of the franchise business model, providing franchisees with an opportunity to exit their investment while allowing new investors to take over an established business.


This paper aims to explore the economics of franchise resales, including the benefits and challenges for buyers and sellers, the factors that influence resale value, and the impact of resales on the overall franchise system.


Benefits and challenges of franchise resales

One of the main benefits of franchise resales is that the buyer can acquire an established business with an existing customer base, brand recognition, and proven operational systems. This can reduce the risk of failure and provide a faster return on investment than starting a new franchise from scratch. For sellers, franchise resales offer an exit strategy that allows them to recoup their initial investment and potentially make a profit.


However, there are also challenges associated with franchise resales. Buyers must carefully evaluate the existing business and ensure that it is a good fit for their skills, experience, and financial resources. They may also face higher startup costs than if they were starting a new franchise due to the need to purchase existing inventory, equipment, and leasehold improvements. Sellers may also struggle to find a buyer who is willing to pay the desired price or meet the franchisor's approval requirements.


Factors that influence resale value

The resale value of a franchise depends on several factors, including the franchise's brand strength, the profitability of the business, the location of the franchise, and the length of time the franchise has been in operation. A strong brand with a loyal customer base can command a higher resale price than a less well-known franchise. Profitability is also a crucial factor, as buyers are more likely to pay a premium for a business that generates consistent revenue and profit. The location of the franchise can also impact resale value, with franchises in high-traffic areas or in growing markets typically commanding higher prices. Finally, the length of time the franchise has been in operation can affect its resale value, with newer franchises often selling for a lower price than more established ones.


Impact on the franchise system

Franchise resales can have both positive and negative impacts on the overall franchise system. On the one hand, successful resales can attract new investors to the franchise system, leading to growth and expansion. Resales also allow franchisors to recycle their franchise agreements, generating additional fees and royalties. However, poorly performing resales can damage the brand and reputation of the franchise, leading to reduced demand from potential buyers and slower growth. Additionally, the sale of a franchise to an underqualified or inexperienced buyer can lead to operational challenges and potentially harm the franchisor's relationship with other franchisees.



Franchise resales are an important aspect of the franchise business model, providing both buyers and sellers with benefits and challenges. The resale value of a franchise depends on several factors, including brand strength, profitability, location, and length of time in operation. Successful resales can contribute to the growth and expansion of the franchise system, while poorly performing resales can harm the brand and reputation of the franchise. As such, buyers and sellers must carefully evaluate the potential risks and benefits of franchise resales before making any decisions.