Selling a home is not as easy as it sounds, with several real estate agents and homeowners vying to crack a great closing deal. What many fail to understand is that the real estate market is a competitive playing field.
It can get cutthroat and ruthless if you’re a newbie in the industry. Ultimately, what you want is to attract as many potential buyers as possible to your listing. One way home sellers can make that happen is to hire a home staging franchise.
Wait, What Is a Home Staging Franchise?
Let’s first take a look at what home staging is. It is a marketing technique and proven real estate market method that highlights a home’s decorative assets to draw buyers.
It simply means showcasing a fully or partially furnished home to appear appealing, warm, and inviting. This allows buyers to easily visualize what a home would look like if they were to occupy it.
As a powerful tool, home staging can greatly impact the sale of a home. Most searches happen on the internet today, so thinking about how a home appears virtually to buyers is an important first step before that turns into a possible in-person tour.
How Will I Benefit from a Home Staging Franchise?
Great question! To give you a better idea of how profitable this kind of real estate niche is, let’s briefly look into the National Association of REALTORS® Research Group’s 2021 home staging profile.
It reveals that 47% of buyers’ agents agree that home staging influences how a buyer sees a home. 82% say that it is easier for buyers to picture the property as their own through home staging.
Doing up an entire home or key areas is essential to draw intrigue from buyers. The report states that staging the living room was crucial for buyers (46%), followed by the master bedroom (43%), and lastly, the kitchen (35%).
And get this, 23% of buyers’ agents agreed that staging a home increased the dollar value from 1% to 5%, compared to similar homes that weren’t staged but on the market for sale.
These are impressive figures to come by from the success of home staging. So, is the time and effort spent on home staging worth it? Absolutely. To get started, realtors and homeowners need to find a profitable home staging franchise with a great track record in selling upscale and vacant homes.
But Why Does Home Staging Matter?
Home staging is an understated art, so to speak, of making a space look presentable without making it apparent. It’s not about decorating a space; it’s about knowing how to use the best parts of a home to make it pop.
Now because there is an investment put into home staging, you don’t want to sell a home for lesser. As a lucrative niche, home staging has to be done right the first time. It can make or break a deal if not done correctly.
The idea is to create the illusion of a home by putting a buyer in an emotional position where their imagination is sparked.
Buyers are thinking, “This island kitchen looks beautiful in the sunlight.”, “My things would fit perfectly in that spacious closet,” “I love how cozy that spot by the rug looks next to the fireplace.” These feelings are stirred from a visual brought to life by home staging.
The visuals act as a crutch for buyers to think of ways of how that space will serve them well once they close a deal. Home staging can ignite all kinds of emotions. Knowing how to use them to your advantage is where the key lies.
Building an emotional connection with your buyers places you ahead of your competitors. But first, a home you want to sell would have to be clutter-free, feature neutral colors, imbue a warm atmosphere, and highlight a cohesive aesthetic.
Here are some additional pointers in a nutshell of what home staging entails:
Trimmed and watered plants/flowering shrubs leading up to the home
A mowed lawn that is clear from fallen leaves or branches
Repainted porch and washed windows/sidings/walkways
Shiny floors and vacuumed carpeted areas
Dust-free surfaces and aired out rooms
Rearranged furniture and decor pieces to translate a clean theme
Spotless, moisture-free bathrooms
Zero floor clutter
Minimal decor for a fresh look
How Do I Know If I’m Eligible to Invest in a Home Staging Franchise?
First, you’ll need the passion and drive to navigate the challenging yet thrilling waters of a home staging business. The next part underlines the nitty-gritty details that are important to possess if you want to be part of a successful investment opportunity.
If homeowners and realtors are interested in investing in a Showhomes franchise, here’s a glimpse of what the basic criteria look like:
Experience with management, delegation, and building a team from scratch
A forte for building and maintaining long-term relationships
Strong credit scores, liquid capital, and net worth
Showhomes has created a name for itself in the home staging business. It also has a thriving nationwide franchise network that has helped over 25,000 homeowners and realtors sell homes with an estimate of over $8 billion. According to The Travel Channel, Showhomes is the real estate industry’s best-kept secret.
Its track record and potential to turn big dreams into viable goals have only made it a major player in the real estate market. Moreover, Showhomes runs a validated, consistent franchise model that has helped sell many homes over the years.
Bottom Line
Now that you know why home staging is a franchise opportunity worth considering, take note that it’s also a great way to procure revenue. With time, you’ll be closing homes for sale like a seasoned pro in the business.
It takes courage to create something from scratch, but with a franchised company, you will have the tools, knowledge, and expert guidance you need to get started. That advantage is hard to come by in the home staging industry.
The best success stories take root from a place of trust—trusting your gut, trusting the process, and trusting the people you will have the opportunity to work with to make things happen.
